Community Organizing

Community Planning

One of WBCO’s core responsibilities is to ensure that governments, developers, property owners, organizations, businesses, and facilities are keenly aware of community priorities when making decisions that affect West Broadway. To maintain a clear sense of neighbourhood priorities, WBCO facilitates regular community consultation and planning efforts.

WBCO incorporated in May of 1997, and has since spearheaded numerous consultation and planning processes on issues ranging from neighbourhood safety to community gardening and greenspace development. Our most substantial efforts include the development of ‘Neighbourhood Housing Plans’ and overarching ‘West Broadway Community Plans’ every five years. Creating these plans requires months-long consultations and research processes that document the values and priorities of community members along with up to date data, statistics and critical evaluation.

How does this process work?

“We ‘shake the tree’ every five years. Meaning we get every person who lives, works, or volunteers in the neighbourhood to tell us, and each other, what they love about West Broadway, what they dislike, and what their hopes are for the future of the neighbourhood. Once we have all of this information, our job is to work with residents, businesses, governments, faith groups, facilities managers, landlords, tenants, you name it, to achieve local priorities.” — Greg MacPherson, WBCO Executive Director

Our community’s most recent plans can be found here:

* Consultations have begun for the creation of a new Community Plan to be completed in 2021
** A new Housing Plan is almost complete, launching late 2020 or early 2021

Other consultations and West Broadway-specific research:


In order for social, economic, and environmental development to benefit all community members equitably, it is critical to establish a clear, achievable ‘theory of change’. This is a wide-ranging description of how and why a desired change is expected to happen. It is focused in particular on mapping out or filling in what has been described as the ‘missing middle’ between what a program or change initiative does (its activities or interventions) and how these will lead to desired goals being achieved. It does this by first identifying the desired long-term goals and then works backwards to identify all the conditions (outcomes) that must be in place for the goals to occur.